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Wisern app
Case study
Client
Wisern
Services
Business Strategy
Visual Design
UI & UX Design
App design
Industries
Creative
Ed tech
Date
May 2025
Overview
Wisern is a career mentoring and strategy platform designed to help creative professionals thrive in a rapidly changing industry. With tailored guidance, live sessions, and a powerful combination of AI and human insight, Wisern equips creatives with the tools they need to stabilize income, attract clients, and adapt to emerging trends like AI. As the creative workforce becomes increasingly independent and disrupted, Wisern fills a critical gap for strategic career development, accountability, and mindset support.
Product Vision
To become the go-to career strategy platform for ambitious creatives seeking clarity, confidence, and consistent income—by blending intelligent tools, expert insight, and community.
Problem Definition
Creative freelancers often struggle with unstable income, client droughts, pricing confusion, and self-doubt. Traditional education doesn't prepare them for the business side of creative work, and mentorship opportunities are scarce, unstructured, or unaffordable. Many talented creatives feel stuck—lacking the strategic insight, accountability, and community support needed to grow their careers sustainably. Without structured reflection and planning, it's easy to drift year to year without progress.
Key Problems for Creatives
- Difficult to find an expert who is relevant, approachable, and available
- Remote working creates isolation and disconnects creatives from a community and its culture
- Searching for personal business advice online is inefficient and generic
- Pre-recorded online courses cater for generic advice and do not allow personal feedback
- Vulnerability in openly asking for help within a network for established creatives
- Established creatives are prepared to pay for timely, specific advice as part of business development
Key Problems for Experts
- Get approached for advice but not sure how to give back
- Lack the training and confidence to pass on their knowledge as meaningful advice
- Aligning diaries, venues and fixing fees makes organising meetings a painful and uncomfortable task
- Struggle to prioritise non-paid mentoring alongside paid work commitments
The Solution
Wisern offers monthly strategy sessions, reflection tools, live events, and AI-generated prompts to help creatives:
- Set meaningful goals
- Review income and marketing progress
- Develop pricing strategies
- Adapt to AI and tech disruption
- Get unstuck and move forward
Members receive personalized prompts and templates, access to creative industry mentors, and a system to stay accountable—without overwhelm.
Strategic Objectives
- Provide career clarity and planning tools for creative professionals
- Increase confidence through mentoring, live sessions, and mindset support
- Help users adapt to AI and technology shifts without fear
- Build a community of ambitious, self-directed creatives
- Establish a scalable, hybrid model combining AI and expert input
Discovery
Wisern gathered insights from its target audience—freelance designers, photographers, writers, and makers—through interviews, workshops, and surveys.
User Research
- 78% felt overwhelmed about pricing and planning
- 66% lacked confidence in client outreach
- 59% had no regular method for reviewing progress or setting career goals
"I know I'm good at what I do, but I have no idea if I'm doing the right things to grow."
Market Comparison
Wisern offers a unique hybrid of smart automation and human mentoring tailored to creative professionals.
| Platform | AI Support | Live Mentoring | Business Strategy | Focus on Creatives |
|---|---|---|---|---|
| Wisern | ✅ | ✅ | ✅ | ✅ |
| MasterClass | ✅ | ❌ | ✅ | ❌ |
| Skillshare | ❌ | ❌ | ❌ | ✅ |
| Domestika | ❌ | ❌ | ❌ | ✅ |
| Coaching 1-on-1 | ❌ | ✅ | ✅ | ✅ |
Personas
The Newbie
1–3 years experience as a full-time freelancer. Lower-paid projects, undercharging, unsure of positioning. Engages with free content and purchases low-cost courses.
The Rising Star
5–10 years experience; earning £30k–£80k annually. Looking to step up into bigger-budget work and seeking industry-specific insight and visibility strategy.
The Lost Pro
10+ years experience; earning £90k–£250k. Feels disconnected from a changing industry and fears becoming irrelevant despite appearing successful.
The Expert
15+ years experience with notable leadership roles. Frequently asked for advice but unsure how to formalise support or charge for it.
UX Design Direction
Wisern's visual identity is calm, confident, and clear—mirroring the strategic guidance it offers.
Brand keywords
- Wise
- Grounded
- Empowering
- Clear
The platform uses an intuitive interface, spaced layouts, and reflective language. Tone of voice is honest, encouraging, and gently directive—never prescriptive.
Go-To-Market Strategy
Wisern follows a freemium model with tiered memberships:
GTM Tactics
- Instagram-first organic and paid campaigns
- Partner with creative communities and newsletters
- Live webinars and open-access reflection sessions
- End-of-year and mid-year campaigns to drive conversion and engagement
Wisern positions itself not just as a tool, but as a career companion for creatives serious about growth, strategy, and sustainability.
| Tier | Features |
|---|---|
| Free | Weekly AI prompts, access to blog content, 1 reflection tool |
| Wisern Pro | £7.99/month – Full toolkit access, live sessions, goal tracking, priority templates |
| Wisern Studio | Bespoke mentoring, expert matching, quarterly strategy reviews |
Outcome
Since launch, Wisern has helped 300+ businesses create strategies which foster growth and success. Wisern's offering comprises industry-leading experts in the creative sector, collectively boasting a combined audience reach of over 500,000+.